Bio

Woodrow joined Salt Creek as an Executive Partner in 2019. Woodrow is a senior digital commerce executive who brings 25 years of successful business and technology experience in the branded manufacturing and retail CPG space. Prior to joining Salt Creek, Woodrow served as President and CEO of Blue Wave Products, a B2B2C internet recreational and leisure products manufacturer and direct ship distributor. While in this role, Woodrow grew sales and earnings at a CAGR of 19% and 29% respectively. He led a significant increase in the introduction of new products and expansion of its supply chain capabilities and was instrumental in adding licensed products to the portfolio. Woodrow earned his Bachelor of Science and Bachelor of Arts from the University of Pennsylvania and his MBA from the University of Cambridge.