VMG Partners Mergers and Acquisitions Summary

Private Equity Firm Profile

VMG Partners’ most common sectors for investment arefood (61%) and consumer products (31%) . The Firm’s most common investment types include buyout (lbo, mbo, mbi) (35%) and growth capital (31%). In total, VMG Partners has invested in 9 US states and 2 different countries. Its largest (disclosed) acquisition occurred in 2005 when it acquired Timbuk2 Designs for $20M.

In the last 3 years, VMG Partners has exited 1 company. The Firm’s most common exit type is trade sale (85%). VMG Partners’ largest (disclosed) exit occurred in 2019 when it sold Quest Nutrition for $1.0B.

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M&A Summary

  • M&A Total Activity43
    • M&A Buy Activity23
    • M&A Sell Activity20
  • Total Sectors Invested 3
  • Total Countries Invested 2
  • M&A Buy/Sell Connections 21
  • M&A Advisors 3

VMG Partners

39 Mesa Street, Suite 310,
San Francisco, California 94129
United States
(415) 632-4200
www.vmgpartners.com
cissell-roell@vmgpartners.com

VMG Partners is a private equity firm focused on early and growth stage investing in consumer products companies. VMG has a specific interest in the lifestyle, wellness, food and beverage, personal care, pet and leisure sectors of the consumer products industry. VMG targets US-based companies with revenues between $15 and $150 million. VMG was formed in 2005 and has offices in San Francisco and Los Angeles.


Investment Criteria

Sectors of Interest: Apparel/Textiles, Beverages, Consumer Products, Food, Leisure

Target Transaction Types: Buyout (LBO, MBO, MBI), Growth Capital, Stake Purchase

Geographic Preferences: East US, Midwest US, South US, West US

Transaction Criteria Min Max
Target Revenue 15 150
Target EBITDA - -
Investment Size - -
Enterprise Value - -
values in millions of USD

M&A Summary

Buy vs Sell

Year ≤ '20 '21 '22 '23 '24 '25 T
Buy (0.0/yr) # 23 - - - - - 23
vol $20M $20M
Sell (0.2/yr) # 19 - 1 - - - 20
vol $3.6B $3.6B
  43

Most Recent M&A

Company Date Value Type
Briogeo Haircare 2022-04-29 - Add-on Acquisition
New York, New York · www.briogeohair.com
Solid Gold Health Products For Pets, Inc. 2020-11-12 163M USD Add-on Acquisition
El Cajon, California · www.solidgoldhealth.com
Velocity Snack Brands 2019-10-09 - Buyout (LBO, MBO, MBI)
Playa Vista, California · www.velocitysnackbrands.com
Drunk Elephant LLC 2019-10-08 - Add-on Acquisition
Houston, Texas · www.drunkelephant.com
Quest Nutrition LLC 2019-08-21 1.0B USD Add-on Acquisition
El Segundo, California · www.questnutrition.com
Timbuk2 Designs, Inc. 2019-08-14 - Add-on Acquisition
San Francisco, California · www.timbuk2.com
nutpods 2019-07-29 - Growth Capital
Bellevue, Washington · www.nutpods.com
Briogeo Haircare 2019-07-26 - Growth Capital
New York, New York · www.briogeohair.com
Perfect Bar Holdings LLC 2019-07-16 - Add-on Acquisition
Sorrento Valley, California · www.perfectsnacks.com
Little Freddie 2018-11-01 - Stake Purchase
London, United Kingdom · www.littlefreddie.com
View All >>

Portfolio M&A

Company Acquired Add-On/Sale Date #
Velocity Snack Brands 2019-10-09 popchips, Inc. 2019-10-09 1
Playa Vista, California · www.velocitysnackbrands.com San Francisco, California · www.popchips.com

M&A by Sector

Sector Current # Value All-time # Value
Food 3 (60%) - 14 (61%) -
Consumer Products 2 (40%) - 7 (30%) 20M (100%)
Beverages - - 2 (9%) -
Total 5 - 23 $20M

Acquisitions By Geo

State/Country Current # Value All-time # Value
United States 4 (80%) - 22 (96%) 20M (100%)
  California 2 (40%) - 11 (48%) 20M (100%)
  New York - - 4 (17%) -
  Florida 1 (20%) - 1 (4%) -
  Washington 1 (20%) - 1 (4%) -
  Colorado - - 1 (4%) -
  Texas - - 1 (4%) -
  South Carolina - - 1 (4%) -
  New Jersey - - 1 (4%) -
  Illinois - - 1 (4%) -
United Kingdom 1 (20%) - 1 (4%) -
Domestic 4 (80%) - 22 (96%) 20M (100%)
Cross-border 1 (20%) - 1 (4%) -
Total 5 - 23 $20M

Acquisitions by Deal Type

Type Current # Value All-time # Value
Buyout (LBO, MBO, MBI) 1 (20%) - 8 (35%) -
Growth Capital 3 (60%) - 7 (30%) -
Stake Purchase 1 (20%) - 6 (26%) -
Secondary Buyout - - 2 (9%) 20M (100%)
Total 5 - 23 $20M

Exits by Deal Type

Type Total # Value
Trade Sale - Public Company 10 (50%) 2.3B (64%)
Trade Sale 7 (35%) 85M (2%)
Stake Sale 1 (5%) 1.0B (27%)
Sold to Management 1 (5%) 220M (6%)
Secondary Sale 1 (5%) -
Total 20 $3.6B

Top M&A Advisors

Financial Deals
Stifel, Nicolaus & Co., Inc.
 1
Houlihan Lokey
 1
Legal Deals
Kirkland & Ellis
 1

Deal Values

buy # Total
< $100M 1 $20M
TOTAL $20M
Largest Timbuk2 Designs, Inc.
$20M (2005-10-04)
sell # Total
> $1B 1 $1.0B
$100M to $1B 8 $2.6B
< $100M 1 $85M
TOTAL $3.6B
Largest Quest Nutrition LLC
$1.0B (2019-08-21)

M&A Connections

Deals
Acquired from
Investor(s)
9%
2 (9%)
Exited to
Investor(s)
5%
1 (5%)
Strategic(s)
90%
18 (90%)

Investor Summary

Investor Type

Private Equity Firm

Size

Large

PE Assets

2.6B USD

Established

2005

Specialist/Generalist

Specialist

Leadership

David Baram

Co-Founder & Managing Director

Michael Mauze

Co-Founder & Managing Director

Carle Stenmark

General Partner

Robin Tsai

General Partner

Wayne Wu

General Partner

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