M&A Deal Summary

Coca-Cola Acquires Energy Brands

On May 25, 2007, Coca-Cola acquired beverage company Energy Brands from Verlinvest and Tata Group for 4.1B USD

Acquisition Highlights
  • This is Coca-Cola’s 6th transaction in the Beverages sector.
  • This is Coca-Cola’s 3rd largest (disclosed) transaction.
  • This is Coca-Cola’s 6th transaction in the United States.
  • This is Coca-Cola’s 1st transaction in New York.

M&A Deal Summary
Date 2007-05-25
Target Energy Brands
Sector Beverages
Buyer(s) Coca-Cola
Sellers(s) Verlinvest
Tata Group
Deal Type Add-on Acquisition
Deal Value 4.1B USD

Target

Energy Brands

New York, New York, United States
website
Glacèau is a provider of enhanced water sold under the brand names, vitaminwater, smartwater and fruitwater.

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Buyer(S) 1

Buyer

Coca-Cola

Atlanta, Georgia, United States

website

Category Company
Founded 1886
Sector Beverages
Employees82,500
Revenue 43.0B USD (2022)
DESCRIPTION
Coca-Cola's corporate headquarters in Atlanta, Georgia.
Coca-Cola's corporate headquarters in Atlanta, Georgia.

Coca-Cola is a global brand and producer of beverages. The Company's brands include Coca-Cola, Diet Coke, Coca-Cola Light, Coca-Cola Zero, Sprite, Fanta, Minute Maid, Powerade, Aquarius, Dasani, Vitaminwater, Georgia, Simply, Minute Maid Pulpy, Del Valle, Ayataka, Bonaqua/Bonaqa, and Schweppes. Coca-Cola dates back to 1886 and is based in Atlanta, Georgia.

DEAL STATS #
Overall 7 of 19
Sector (Beverages) 6 of 18
Type (Add-on Acquisition) 7 of 11
State (New York) 1 of 1
Country (United States) 6 of 12
Year (2007) 2 of 2
Size (of disclosed) 3 of 9
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2007-03-21 Fuze Beverages

Englewood Cliffs, New Jersey, United States

Fuze manufactures and markets vitamin infused juice drinks and teas targeted at health conscious consumers. The company's products offer vitamins and minerals and are low in carbohydrates and calories. Over the past two years, the company has grown to more than 50 employees, with over 220 distributors across 48 states and the Caribbean.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2008-06-26 Refrigerantes Minas Gerais

Belo Horizonte, Brazil

Refrigerantes Minas Gerais Ltda. engages in the prodcution of bottles and distributes Coca-Cola products in Belo Horizonte. Remil encompasses a population of approximately 15 million, including Belo Horizonte, the third largest city in Brazil. The company was founded in 1948 and is based in Belo Horizonte, Brazil.

Sell $364M

Seller(S) 2

SELLER

Verlinvest

Brussels, Belgium

Investor Investor Investor Investor Investor

website

Category Family Office
Founded 1995
PE ASSETS 1.8B EUR
Size Large
Type Sector Agnostic
DESCRIPTION

Verlinvestis a private, family-owned investment holding firm specializing in branded consumer products and services investments. The Firm will consider investments in public and private companies and generally targets growth-oriented businesses addressing sizeable markets. Verlinvest looks to invest €20 to €200 million per investment and will consider both majority and minority positions. Verlinvest was formed in 1995 and is based in Brussels, Belgium.

DEAL STATS #
Overall 2 of 11
Sector (Beverages) 1 of 5
Type (Add-on Acquisition) 1 of 6
State (New York) 1 of 2
Country (United States) 1 of 4
Year (2007) 1 of 1
Size (of disclosed) 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-06-26 The Secon Group BV

Amsterdam, Netherlands

The Secon Group BV has been established in 1989 and is a wholesale company that builds international modern quality brands with a contemporary edge. The brands are about attitude, and are positioned in the middle upper end of the respective markets in which the Group operates. The Secon brands offer a high degree of added value, which finds its roots in creativity, modernity, authenticity and quality. These building blocks (creativity, modernity, authenticity and quality) make up the Secon corporate DNA. They provide the framework against which the Secon Group checks all it’s activities. The Secon Group consists of three divisions: Men’s wear, Outerwear and Women’s wear. The Head office is based in the Netherlands; key countries in which the Secon Group operates are Germany, Belgium, Sweden and Spain.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2007-12-01 NewCap

Copenhagen, Denmark

NewCap engaged in the financial sector. Newcap was founded in 1989 and is based in Copenhagen, Denmark.

Buy -
SELLER

Tata Group

Mumbai, India

website

Category Company
Founded 1868
Sector Diversified
DESCRIPTION

The Tata Group is an Indian multinational conglomerate. Tata maintains interests in a diverse set of businesses spanning communications, IT, engineering, materials, services, energy, consumer products and chemicals.

DEAL STATS #
Overall 1 of 2
Sector (Beverages) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (New York) 1 of 1
Country (United States) 1 of 1
Year (2007) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2006-08-22 Energy Brands

New York, New York, United States

Glacèau is a provider of enhanced water sold under the brand names, vitaminwater, smartwater and fruitwater.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2014-09-01 e-Nxt Financials

Mumbai, India

e-Nxt Financials Ltd is an Enterprise Solutions Company, providing end-to-end services to its clients - partnering with them in providing innovative solutions for their business needs.

Buy -
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