Bio

Brad joined Roark in 2017. He is actively involved with the data and analytics initiatives across Roark’s portfolio companies. Prior to joining Roark, Brad led the Analytics and Insight team within FOCUS Brands. His responsibilities included both strategic and tactical activation of customer-centric solutions. Brad began his career at United Parcel Service (UPS), where he focused on data automation and business intelligence. Throughout his career, which included client-side, agency and advisory experience, Brad has designed and delivered data-driven capabilities to multiple functional areas of the business across several industries. Brad received an M.B.A. from the University of Georgia and a B.B.A. from Georgia Southern University.