Chief Marketing & Technology Officer
and access,
Miriam Martinez-Sorto is responsible for overseeing SROA’s digital marketing, web development, and ecommerce strategy. Miriam drives SROA’s online presence by leveraging an omni-channel, digital marketing strategy that creates revenue-generating conversions. This responsibility includes managing technology operations for the Company’s corporate office and real estate portfolio. She heads digital strategy and transformation initiatives, designs New Customer Acquisition strategy for improved revenue growth, and oversees customized software strategy and implementation to streamline operations across SROA. Prior to joining SROA, Miriam was the VP of Global Ecommerce & Marketing for VMR, a global technology venture, where she was responsible for producing 60% of the company’s revenue. Miriam has also worked at Unilever and Wells Fargo—experiences in managing multinational markets including the Americas, Caribbean, and Europe. Miriam holds a BBA in International Business from the University of North Carolina and an MBA from University of Miami – UOP. She holds Google certificates in Data Analytics and Ecommerce Marketing. Miriam is a member of Refresh Miami—Florida’s largest tech and entrepreneurial community. Miriam was born and raised in El Salvador and is fluent in Spanish, English, and French.
