Jeff Ross

Senior Managing Director

Generate Capital

Office Phone:

(415) 360-3063


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Jeff Ross Bio

Jeff Ross is a Senior Managing Director and Head of Investment at Generate Capital. Prior to Generate, he served as a Managing Director at an investment platform investing in renewable energy assets, and as Senior Vice President at NRG, leading the distributed generation and retail energy businesses. Jeff served as a Partner at Arborview Capital, investing in mid-market companies in the energy and sustainability sectors; as Executive Vice President at GridPoint, a private-equity backed energy management company; and in senior management roles at several private equity-backed services and technology companies. Jeff is a frequent speaker on energy and sustainability issues, and has appeared on television, radio and in print in venues such as CNBC and the Wall Street Journal. He has testified before Congress, the Federal Communications Commission, and several state public utility commissions. Jeff graduated magna cum laude from Washington University in St. Louis and has a law degree from the University of Virginia.

Jeff Ross Work History

Arborview Capital