Bio

Rafael produces research that helps AE firm leaders make grounded assessments and informed decisions about growth strategies. He specializes in customized assessments and studies that identify specific market and regional growth opportunities for AE services and technology products. Rafael leverages data analytics to provide key insights to clients seeking to better position themselves in the market and optimize their business development approach. Before joining Morrissey Goodale, Rafael spent over a decade in consultative roles in Fortune 500 companies applying Lean Management and Continuous Improvement techniques focused on sales, capital planning, technology, and supply chain processes. Rafael holds a BSBA from The University of Alabama in Huntsville and an MBA from The University of Texas at Dallas