Bio

Prior to founding Integrity Square, Pete was Head of the Active Lifestyle & Wellness Group at Sagent Advisors Inc., since late 2003. In this capacity, he assisted in closing over $1.5 billion in transactions across multiple sectors. Prior to joining Sagent, Pete was the co-founder and Chief Financial Officer of FitnessInsite (from 2000-2003), the leading web-based salesforce management and online fitness & nutrition Application Service Provider to the health club, sports performance, corporate wellness and personal training sector. In this capacity, Pete learned first-hand the difficulties in growing a small business (and writing personal checks to cover payroll!). He is currently the Chairman of FitnessInsite, which is the largest SaaS provider to the health & fitness industry with over 150 clients representing over 700 locations under management. Earlier in his career, Pete was a Senior Associate at Brockway Moran & Partners (1999-2000), a $900 million private equity firm based in Florida; an Associate at Donaldson, Lufkin & Jenrette; and an Analyst at Chase Securities. Pete is also a frequent guest lecturer at Fordham University on entrepreneurial finance.