Bio

Effendy Shahul Hamid is CEO of Group Asset Management & Investments. Effendy oversees all of CIMB Group’s asset management and investments business across both public and private markets. This includes CIMB Group’s regional asset management business (CIMB-Principal), its private equity fund management business and the Group’s strategic investments portfolio in companies such as Touch n Go and Bank of Yingkou. In addition to his current role, Effendy is also CIMB Group’s Chief Marketing and Communications Officer where he oversees the Group’s entire marketing and communications initiatives, and lead franchise-wide efforts to ensure a consistent and differentiated CIMB brand for all of the Group’s businesses across the region.